One of the best things about being a content strategist for a digital marketing firm is nothing stays the same for long. One minute you’re doing client-discovery work, the next you’re working on an audience assessment or talking on the phone with a client, explaining how content, social media, and conversion-rate optimization works to inform […] Author information Ronell Smith Director of Strategy at Advice Interactive Agency Ronell Smith is the Director of Strategy for Advice Interactive Group, a full-service digital marketing agency with offices in Texas, California and Florida