One of the things I love most about PPC is that, despite the competitiveness of most commercial keyword marketplaces these days, once you step off the beaten track of advertising on head terms, category killers, and product names the Adwords landscape is still like the Wild West. For advertisers with a creative mindset and a […] Author information John McElborough Co-founder & MD at Inbound360 Co-founder and MD of Inbound360, a London based PPC agency. John has been building and marketing websites for over a decade and has consulted for some of the UK’s largest brands on PPC and digital strategy.
As people begin to rely on services and apps to help them navigate the world around them, local discovery is going to get a lot more crucial to search marketers who are wanting their business to be found online. As Boris Zilberman mentioned back in January, consumers are looking to be “immersed in their platforms” […] Author information Kelsey Jones Search & Social Consultant at The Social Robot Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form