The day has finally come – you have decided it is time to take your business international. Prospects and potential customers are searching all over the world for your products and services, but because your website only caters to one region of the world, you’re missing out on the opportunity. You need to figure out a way to get your content in front of all those eyeballs and in the language they’re speaking! What this means for your SEO strategy is a leap into advanced optimization practices
Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles.
I love reading PPC-related blog posts that are outside of the norm and lead to potential new best practices. An example of this was a blog written by Ginny Marvin on Search Engine Land called Google AdWords Geo-Targeting: Have We All Been Doing It Wrong?
There isn’t much I dislike about Web marketing, but dealing with clients whose expectations don’t align with reality has to top the list. While many might gripe and complain that the client “just doesn’t get it” (often a true statement), the client’s absence of… Please visit Search Engine Land for the full article
New PPC Best Practices In An Enhanced Campaign World was one of SMX Advanced Seattle’s most engaging sessions; and, as a speaker, I have received a great deal of feedback and questions about those bid location modifiers. As it turns out, location bid modifiers are one of the (only) benefits… Please visit Search Engine Land for the full article
There’s been some grumbling among PPC marketers over the last few weeks about a few specific changes in Enhanced Campaigns – in particular, the loss of tablet vs. desktop segmentation, which was previously a best practice for mobile advertising strategy. One of my well-respected colleagues put it…
Where I live and what language I speak are not necessarily the same thing. And because today, I’m connecting in Vienna doesn’t mean that I want German content
Where I live and what language I speak are not necessarily the same thing.
Where I live and what language I speak are not necessarily the same thing. And because today, I’m connecting in Vienna doesn’t mean that I want German content