Airbnb recently hosted their SEO Meetup in San Francisco, where we were able to meet a number of interesting people and discuss the current state of search. Of the many conversations that we had, perhaps none were as interesting as the one we had with Dennis Goedegebuure, head of SEO for Airbnb, about Google data strategies […] Author information Murray Newlands Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing.
Enhanced Campaigns are the most important architectural change to Google AdWords since it moved from the right rail to take the place of “premium placements” in 2004. Much of the early commentary has focused on the version 1.0 implementation.