On today’s quarterly earnings call, Google CEO, Larry Page, addressed Enhanced Campaigns and noted that nearly three quarters of AdWords campaigns have migrated. Page said: “… we want to make advertising super simple for customers. Online advertising had developed in very device…
Google announced their Q1 2013 earnings today, and as many analysts expected, the company posted revenue gains over the previous year. Revenue rose 31% year-over-year to $13.97 billion for the quarter, beating expectations.
One of the closest-watched metrics by marketers and investors — the cost-per-click across Google’s advertising business — increased approximately 2% in the fourth quarter, as compared to the third quarter, after several consecutive quarters of decline.