Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website. The post How to use the Knowledge Graph for higher rankings appeared first on Search Engine Land.
Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet. The post Optimizing for Hanukkah: Sometimes it’s still strings, not things appeared first on Search Engine Land
“Search is not just about answering your questions — it’s also about discovery,” writes Google product manager Michael Galvez.
Check out this new feature Google is testing in the knowledge cards. It looks like a timeline of notable events.
A new API, more countries and knowledge panel visibility give brands more incentive to use Google’s product data management tool. The post Google Manufacturer Center for product data expands scope, launches API appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google is merging the local panel and knowledge graph panels into one for some searches related to big companies with many local venues. The post Google showing knowledge graph data in local panels appeared first on Search Engine Land. Please visit Search Engine Land for the full article
What’s going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes. The post Is the featured snippet bubble bursting?
The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads. The post Google updates mobile product knowledge panels to show even more info in one spot appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
In an effort to combat fake news and equip searchers with more data about news sources, Google has released a new publisher knowledge graph. The post Google adds new knowledge panel to provide information about news publishers appeared first on Search Engine Land.