Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.
In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior. The post Part 2 of 2: How Google learns to guide purchasing decisions appeared… Please visit Search Engine Land for the full article.
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions. The post Patent 1 of 2: How Google learns to influence and control users appeared first on Search Engine Land.
Columnist Dave Davies explains a recent Google patent which hints at how the search engine processes entity information to answer questions. This can provide hints into how SEOs can structure their content to be deemed relevant
Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results. The post Exploring a newly-granted Google patent around social signals appeared first on Search Engine Land.
Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients. The post 3 Google Patents You Need To Know About In 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Is your content trustworthy, and does that matter?
Google makes it easier for users to find patents with the new Patent Search.
Google researcher Kevin Murphy said new Im2Calorie technology analyzes the depths of pixels in a food image to identify its shape and size.
Columnist Barbara Starr delves into several Google patents to explore the ways in which the search giant is displaying search results based on structured data and context. The post Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search appeared… Please visit Search Engine Land for the full article.