Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the work. The post The changing SERP: Understanding…
Searchmetrics released their 2016 study on universal and extended search results showing some surprising changes in the Google user interface and results. The post Report: Number of Google organic blue links results drops from 10 to 8.5 appeared first on Search Engine Land
Columnist Thomas Stern invites you to take a trip through the history of search engine optimization as we know it, as well as a brief glimpse into the future. The post The Evolution Of SEO Trends Over 25 Years appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Columnist Barbara Starr delves into several Google patents to explore the ways in which the search giant is displaying search results based on structured data and context. The post Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search appeared… Please visit Search Engine Land for the full article.
Google Answers now shows action links directing to publishers sites. This was done previous for easter eggs and Google’s own content but now it works for third-party publishers. The post Google Answers Now Showing Blue Icons Linking To Publisher Sites Or More Google Answers appeared first on…
SearchMetrics released a study on the penetration of Universal Search results in the Google search results. By Universal Search we mean the way Google “blends” results from “vertical” search engines like Google Images, Google Videos, Google Maps or Google News into its web search listings. The…
Aaron Bradley spotted a new look for the Google News OneBox results, as you would see them in the Google web search results.
The momentum of Google’s PLA program didn’t slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1 over Q4, CPC Strategy followed up its latest quarterly review of top CSEs with a closer look. The agency hadn’t been surprised to see the 87% increase..
After seeing a 15 percent increase in Google News sources last year, a recent study conducted by SearchMetrics discovered that a majority of the News integrations displayed in Google Universal Search results are coming from AOL-owned Patch.com. After analyzing several hundred thousand keywords, the…
Findings from a new study show the visibilty of Google Shopping in Google’s “Universal Search” results dropped significantly after the search engine implemented a new paid inclusion model. Video content also dropped but still remained by far the most dominant source mixed with web…