Search engine optimisation is one of the biggest games worth playing in business. The risks and rewards are huge. There’s a lot of head-scratching, occasional sleepless nights, some incredible eureka moments, and plenty of scope for amateur soothsayers. It can be hard work and it seems to be getting ever more difficult, but it is a lot fun.
When your new company actually starts to grow, the celebration might be short-lived—growing pains are very real, particularly when it comes to staffing up in a shorter time frame than you’re used to.
It’s a pleasure to announce the two newest members of our Third Door Media editorial team: AJ Kohn and Ginny Marvin. Ginny joins us as a Contributing Writer and will focus primarily on covering paid advertising topics — paid search on Search Engine Land and paid social media/display…
In the last nine months, I have seen a hiring blitz as Adobe moved its search program in house. Seventeen search marketers were hired and each has turned out to be extremely capable.