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Are Fortune’s Top 5 Fastest Growing Companies #Winning or #Losing with Twitter?

Published on 2012/09/04 By admin

Each year fortune publishes their Annual ranking of America’s largest corporations .  This list is then broke into different categories such as fastest growing or most profitable. When it comes down to it, this list is all about the numbers.  How much money was made, but not how the money was made.  It begged me to ask the question, do companies this large use social media and does it make a difference?  In this article you will find how Fortunes Top 10 Fastest Growing Companies are fairing on Twitter. #1 – Allergan Based in California, Allergan describes themselves as a “global, technology-driven multi-specialty heath care company pursuing therapeutic advances to help patients live life to their fullest potential.” Tweets: 7 Following: 43 Followers: 3,785 Assessment: Allergan has been erratically tweeting since 2010.  As you can see the company only have 7 tweets.  The types of information that Allergan is sharing relates specifically to their company earnings and news, as well as a couple links to articles that relate to their industry.  Overall, Allergen is not engaging their Twitter followers.