At the recent Minneapolis Integrated Marketing Summit, TopRank Online Marketing CEO Lee Odden moderated an exciting panel of a diverse group of SEO professionals: Alex Bennert – Chief Search Strategist at The Wall Street Journal Brian Kleisner – Search Engine Marketing Manager for FindLaw Bill Leake – CEO of Apogee Results The focus of the panel was on search engine optimization best practices, and panelists discussed everything from leveraging web analytics for decision making to how to scale efforts and many topics in between. Following is a summary of each presenter’s top points: Alex Bennert – Chief Search Strategist at The Wall Street Journal Alex spoke on the important of using data to make decisions, including leveraging sources such as Google webmaster tools . The information provided in webmaster tools has grown significantly since they have implemented it. Her favorite addition is the “breaking data” feature, which tells you all of your top keywords driving traffic to the site. You can use this to see terms that gain a high volume of impressions but a low volume of clicks. From this, you’ll know that the page can be optimized better to potentially get more clicks
At the recent Minneapolis Integrated Marketing Summit, TopRank Online Marketing CEO Lee Odden moderated an exciting panel of a diverse group of SEO professionals: Alex Bennert – Chief Search Strategist at The Wall Street Journal Brian Kleisner – Search Engine Marketing Manager for FindLaw Bill Leake – CEO of Apogee Results The focus of the panel was on search engine optimization best practices, and panelists discussed everything from leveraging web analytics for decision making to how to scale efforts and many topics in between. Following is a summary of each presenter’s top points: Alex Bennert – Chief Search Strategist at The Wall Street Journal Alex spoke on the important of using data to make decisions, including leveraging sources such as Google webmaster tools . The information provided in webmaster tools has grown significantly since they have implemented it. Her favorite addition is the “breaking data” feature, which tells you all of your top keywords driving traffic to the site. You can use this to see terms that gain a high volume of impressions but a low volume of clicks. From this, you’ll know that the page can be optimized better to potentially get more clicks.