Creating content that is accessible and inclusive is crucial in the work of content marketing, not only for shaping the perception of your brand but also for being socially responsible. Your content should be relatable to everyone in the audience, irrespective of their background or abilities, so that they don’t feel excluded or uninterested in your brand .
When was the last time you saw someone in a wheelchair in your day-to-day life? Someone just going about their daily routine, who also happened to be in a wheelchair? Now, when was the last time you saw someone in a wheelchair as a main character in a movie — a movie that wasn’t entirely about being in a wheelchair?
If you’re in the business of marketing, I don’t need to tell you that words have power. They have the power to influence.
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