Has there ever been a time when you were trying to work with an influencer, but found it challenging to get their attention? Having your emails go unanswered and being left unread on LinkedIn is a silent form of rejection we’ve all encountered at some point in time — it’s just inevitable. But there is a method to increasing the chances the expert you have your eye on not only replies to your messages but does plenty more — and I’m not talking about simply using money as a motivator
Blind pitching rarely works.
Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as partners than simple proxies for message distribution.
These days it seems like we’re in need of some unique marketing tactics, and although influencer marketing has […] Author information Amanda DiSilvestro Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for HigherVisibility , a nationally recognized SEO consulting firm that offers online marketing services to a wide range of companies across the country. Connect with Higher Visibility on Google+ and Twitter to learn more! Twitter Google+ LinkedIn The post Marketing 101: How to Create a Successful Influencer #Marketing Plan appeared first on Search Engine Journal