In the world of social media, the only constant is change.
Influence is its own form of a modern digital currency.
Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that kind of exposure can dramatically increase your brand’s reach and influence. So let’s say you nail a pitch to a Coveted Influencer.