Just a month ago the ephemeral messaging service Snapchat turned down a massive $3 billion cash offer from Facebook—a move that left many people surprised, perplexed, and in some cases, downright angry. To many, the unavoidable question was, how could something that’s free to use, that produced no product, lacked any sort of inventory, and […] Author information Murray Newlands Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink.