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What You Need to Know About Instagram Stories for B2B Marketing

Published on 2018/10/09 By admin

Why would B2B brands be interested in using Instagram Stories as a marketing channel? It starts with a very simple premise: B2B customers are people, and people use Instagram, which eclipsed 1 billion active monthly users over the summer. And when it comes to the platform’s “Stories” format, it surpassed the similarly oriented Snapchat in users within a year of its 2016 launch.

Will Instagram Stories put a dent in the rise of Snapchat?

Published on 2016/08/04 By admin

Instagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours.