In a recent study by Content Marketing Institute, it was reported that 54% of B2B marketers will increase their spend on content marketing over the next 12 months. Pouring more money into content doesn’t automatically result in success.
Here’s the second in our series of Content Marketing World interviews. This time we’ve uncovered a secret stash of worldly wisdom from one of the most sought after global content marketing experts, Pam Didner , Global Integrated Marketing Manager at Intel.
Day one of Content Marketing World was a great mix of catching up with old friends, making new ones and of course, great content. On the BtoB track I sat in on a session including speakers with two different presentations from SAS and Intel.
At Intel’s first Social Media Conference in Portland this week, 100+ Intel social media practitioners from all over the world came together with about 20 industry subject matter experts to share and engage social media best practices. One of those speakers was Lionel Menchaca , the Chief Blogger at Dell and a real pioneer in the world of blogging and social media for the enterprise.