In case you missed it, the ‘ruthless pragmatism’ approach to politics of House of Cards’ Frank Underwood has stretched far beyond Capitol Hill to the world of content marketing. With the lessons learned about the changing media landscape, Kevin Spacey, Underwood’s real-life actor alter-ego, is becoming influential in Marketing as well as Hollywood
On September 10, 2014, actor Kevin Spacey appeared as a keynote speaker at Content Marketing World 2014, an event sponsored by the Content Marketing Institute, in Cleveland, Ohio. While the actor best known for playing Frank Underwood in the Netflix series House of Cards may sound like an odd choice for a keynote speaker at a content marketing convention, Spacey had an important message for content creators and marketers in attendance. “The story is everything,” he said, “which means it’s our job to tell better stories.” Spacey knows a thing or two about storytelling