When you spend time creating great content and being useful on the social web (as well as in the real world) it’s inevitable that you’ll be included on a list . Recognition is a powerful thing and when it comes to lists, the value of inclusion is in direct proportion to how objective and well curated the list is . A credible list of people, brands or resources will not only attract visitors and shares from the community of the site that published it, but more importantly, inspired sharing by those included in the list itself