As people begin to rely on services and apps to help them navigate the world around them, local discovery is going to get a lot more crucial to search marketers who are wanting their business to be found online. As Boris Zilberman mentioned back in January, consumers are looking to be “immersed in their platforms” […] Author information Kelsey Jones Search & Social Consultant at The Social Robot Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form