Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The setting is rolling out globally.
Unlock the power of local search to attract more customers. Elevate your marketing strategy with effective local search techniques. The post From Listings to Loyalty: The New Role of Local Search in Customer Experience appeared first on Search Engine Journal
Google is rolling out AI shopping updates across Search and Gemini, including conversational queries, agentic checkout, and AI-powered local business calling. The post Google Adds AI Shopping Tools Across Search, Gemini appeared first on Search Engine Journal .
If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete Local SEO Audit: 11-Point Checklist appeared first on Search Engine Journal .
Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles. The post Google Business Profile Tests Cross-Location Posts appeared first on Search Engine Journal .
Microsoft launched a new Bing Places with a recommendation tool, faster Google Business Page import, and automatic migration for existing users.
New data on over 3,000 Google Business Profiles finds proximity drives visibility, but review volume and keyword relevance are most influential near the top. The post Review Signals Gain Influence In Top Google Local Rankings appeared first on Search Engine Journal .
Navigate the 2025 AI SERP changes with strategies for local visibility, ensuring your business stands out in evolving search results. The post 2025 AI SERP Changes: New Strategies To Gain Local Search Visibility appeared first on Search Engine Journal
A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry. The post Local SEO Best Practices Aren’t Universal: Yext Study appeared first on Search Engine Journal .
Learn the importance of reviews for local SEO.