It’s rare that a true challenge to a best practice (and a seemingly straight forward one at that) arises. But, when Marta Turek Group Manager, Performance Media at Mediative presented case studies showing what happened when they tested an opt-out versus the traditional opt-in approach to…
There’s been some grumbling among PPC marketers over the last few weeks about a few specific changes in Enhanced Campaigns – in particular, the loss of tablet vs. desktop segmentation, which was previously a best practice for mobile advertising strategy. One of my well-respected colleagues put it…