GA4 was introduced to modernize analytics with event-based tracking and privacy-first measurement, but has the transition lived up to expectations? The post GA4 Five Years Later: The Current State Of Marketing Analytics appeared first on Search Engine Journal
CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive. The post Can AEO/GEO Startups Beat Established SEO Tool Companies
What happens when 86% of your traffic shows up as “direct” in GA4?
As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up
Microsoft Clarity announced a Node.js-based MCP Server that enables natural language querying of analytics via AI The post Microsoft Clarity Announces Natural Language Access To Analytics appeared first on Search Engine Journal .
A marketing measurement plan maps the crucial gears and cogs behind business-critical data and analytics to support accuracy, strategic alignment, and smooth implementation. The post How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment appeared first on Search Engine Journal .
A report finds organic traffic is declining, costs are rising, and user frustrations are growing, forcing marketers to prioritize retention. The post Digital Ads Cost 19% More, Convert Less: User Frustration To Blame appeared first on Search Engine Journal .
Achieve better business results with cross-channel measurement. IAB’s guides offer a comprehensive approach to goal setting, advanced attribution, and privacy compliance. The post Insights From IAB’s Cross-Channel Measurement For Marketers Release appeared first on Search Engine Journal
Google struggles to shift iPhone searches to its apps, reaching a low 30% adoption, as antitrust concerns loom over the Safari partnership. The post Google Struggles To Boost Search Traffic On Its iPhone Apps appeared first on Search Engine Journal .
Gain a clear understanding of what bounce rate really means and how to interpret it using Google Analytics 4. The post What Is Bounce Rate & How To Audit It appeared first on Search Engine Journal