If you can’t measure it, you can’t make sense of it.
What do B2B marketers need to know about so-called dark social, and what are the best ways to manage and integrate unattributable site visitor traffic? Is the old adage that any traffic is good traffic still true as we knock on 2022’s digital marketing door? As we fall back for daylight saving time, let’s spring forward and take a look at these questions and more
In recent months, I’ve been listening to Paramore’s song “Hard Times” a lot. Their 2017 hit talks about struggling to overcome challenging circumstances above ’80s-inspired new wave pop.
Doesn’t anyone like me? Where have all my likes gone? Likes on Instagram are being hidden, as the Facebook-owned firm recently began expanding a test program hiding the number of likes — or more accurately the small heart buttons we click to show support — that posts on the platform receive, showing the total number only to the person or brand who authored the post.
Marketing measurement. It’s absolutely essential, but perhaps one of the hardest marketing disciplines to master.