How can B2B marketers boost content creation productivity and avoid that dreaded black hole of inefficiency?
Across every industry, profession, and discipline, work productivity is in peril. How could it not be? Outside distractions have mounted over the course of the year, from a global pandemic to rampant social unrest to a headline-hijacking presidential election, all in the midst of economic turmoil.
Allow me to paint a picture.
Does work follow you home? When was the last time you had a work week that was actually 40 hours? Marketers often feel pressed for time and overworked. In fact, according to recent Workfront research : 64% say they’re being asked to come up with new ways of working 58% are so swamped, they don’t have time to think beyond their daily tasks 56% they’re completely overwhelmed. Mike Riding , Workfront’s Director of Digital Marketing, came to Digital Summit Minneapolis with the sole goal of helping marketers get more work done.