What you don’t know about your competition could be negatively affecting your business, and learning from your own mistakes takes time and costs money. Luckily, there are competitive intelligence tools that enable you to learn from the successes and failures of others and avoid losing valuable time and money, ultimately helping you outperform your marketplace […] Author information Murray Newlands Murray founded of The Mail in 2013 an angel funded start up publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink.