“Content marketing” has become a buzzword in the post-Google Penguin world, and because of its new-found importance in the digital marketing space, brands have continued to place ever-increasing emphasis on their content marketing strategies. From blog posts to viral videos, there are a number of different practices that advertisers can use to strengthen their brand […] Author information Murray Newlands Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing.