There is no doubt that social media is certainly enabling the campaigns to measure the volume of political discourse in a way they haven’t been able to do before. Social media also enables people to extend their discussions beyond just the people they see around the water cooler
There’s no arguing with the fact that social media played a major role in Obama’s 2008 presidential victory. While the McCain campaign relied on traditional voter mobilization methods, the Obama team was able to leverage an unprecedented social networking campaign in order to engage with younger demographics and ultimately clinch the win. It’s clear that Follow SEJ on Twitter @sejournal