One method of connecting with users on mobile, which most brands likely wouldn’t consider, is by using mobile wallets . Mobile wallets, despite being native to both iOS and Android, are still on their way up to becoming a mainstream payment method . New research commissioned by Urban Airship suggests that not only is usage of mobile wallets becoming more widespread, but that the ‘non-payment’ functions of wallets may give brands an unprecedented opportunity to reach out to consumers through their smartphones – without the need for a mobile app