What can the inspiring athletes of the 2022 Beijing Winter Olympics and their compelling stories teach us about crafting the very best in B2B marketing? B2B marketers can elevate their 2022 marketing efforts by taking a close look at some of the powerful characteristics currently on display in Beijing, whether it’s the endurance of Nordic skiers, the swiftness of speed skaters, the strength of downhill skiers, the all-around fitness of hockey players, or the transformative grace of figure skaters. Let’s strap on our B2B marketing skis, don our digital thinking caps, and glide along the pristine snow as we take in five marketing lessons from the 2022 Beijing Winter Olympics.
London Calling: Mobility & The Olympic Games Sadly the 2012 Olympics came to an end this past week. These Olympic Games were by far the most socially shared to date.
OTL: Twitter Olympics The broadcasting of this years Olympics has been nothing short of disasterous. NBC is not reporting the Olympic games in real time and part of the reason is to protect the interest of advertisors and sponsors