State fair season brings tasty new foods-on-a-stick and a grandstand full of marketing lessons for those willing to walk the midway. The Minnesota State Fair, known affectionately as the Great Minnesota Get-Together , begins tomorrow, and we’ll explore some of the wild new food concoctions on offer this year, and dig in to a bucket-of-cookies-size list of surprising things it can teach us about marketing. The fair, which began all the way back in 1859, is one of the largest in the U.S., now often topping the 2 million attendee mark each 12-day season and offering fair-goers 322 acres of summer fun in the form of amusement rides, live music from at least four stages, art, animals, parades and more.
Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content marketing to programmatic ad buying. While I am a firm believer companies do need to stay on top of what’s new, continuously experiment, adapt and evolve, there’s still quite a bit of low hanging fruit when it comes to B2B marketing tactics. What are those easy pickings you ask
At TopRank Online Marketing, we work with clients in many different industries each facing a unique set of problems. One of the industries we provide online consulting for regularly is software. Be it network monitoring, healthcare system and hospital software, email marketing, project management, or B2C software, promoting technology solutions has been a part of our expertise since TopRank was founded over 10 years ago