PPC Managers: Get the 2026 marketing forecast and discover how to optimize budgets and channels for effective campaigns before the new year! The post 2026 Marketing Forecast for PPC Leaders [Webinar] appeared first on Search Engine Journal .
Choosing between pipeline and revenue focus defines how campaigns behave, how performance is judged, and how reliably PPC contributes to profit. The post Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue?
Choosing between pipeline and revenue focus defines how campaigns behave, how performance is judged, and how reliably PPC contributes to profit. The post Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue? appeared first on Search Engine Journal
An inside look at why Performance Max rewards marketers who prioritize data, creative strategy, and disciplined patience over granular controls and outdated PPC tactics. The post The Behaviors And Mindset Of Marketers Who Win With Performance Max appeared first on Search Engine Journal .
Strong Black Friday performance starts with preparation. Here’s how to stabilize PPC systems and prevent costly surprises. The post Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now) appeared first on Search Engine Journal .
Mobile landing pages convert 8% worse than desktop despite 83% traffic share. New data reveals how simple fixes recover lost conversions.
If you’re testing competitor bidding in paid search, this guide walks through the ethics, setup, targeting, and pitfalls to watch for. The post Tips For Running Competitor Campaigns In Paid Search appeared first on Search Engine Journal .
ROAS looks great in reports, but it can distort your strategy. Here’s how to rethink your KPIs for long-term growth, not just short-term wins.
Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy. The post Study: Advanced Personalization Linked To Higher Conversions appeared first on Search Engine Journal .
When PPC structure mirrors the business model, reporting gets easier, budgets make sense, and results actually matter.