Podcasting isn’t exactly a new form of media. But, it has recently experienced a resurgence for brands and marketers – just like the success that NPR has been enjoying with podcasts lately. According to Edison Research, approximately 39 million Americans, or 15 percent of the over 12 population, listened to a podcast in 2014.
Unless your podcast is a passion project, making revenue should be your number two priority, the first being production of a podcast worth listening to.
Several years ago – maybe longer than I’d care to admit – I was a part of the morning news show at my high school. Unfortunately, technology has made much of what I learned obsolete. However, there are a couple of things that haven’t really changed after all these years