Podcasting isn’t exactly a new form of media. But, it has recently experienced a resurgence for brands and marketers – just like the success that NPR has been enjoying with podcasts lately. According to Edison Research, approximately 39 million Americans, or 15 percent of the over 12 population, listened to a podcast in 2014.
Several years ago – maybe longer than I’d care to admit – I was a part of the morning news show at my high school. Unfortunately, technology has made much of what I learned obsolete. However, there are a couple of things that haven’t really changed after all these years
One of the most important decisions that you’ll make as a podcaster is the microphone that you’ll be using. After all, you want your podcast to come across to listeners as a credible and professional – which you can’t accomplish if you’re using a subpar microphone. Your podcast needs a professional sound.
July 2013 was a landmark time for podcasting: Apple announced that the iTunes store had reached a milestone of one billion podcast subscriptions. These one billion podcasts consisted of 250,000 unique podcasts in over 100 languages.