Why are more B2B marketers than ever before embracing podcasts?
According to the latest numbers , more people in the US have listened to a podcast than have not — and a full quarter of the population listens weekly.
Podcasts are a fantastic way to find new takes and tactics for your B2B marketing. They’re also great for picking up new marketing ideas and getting fresh perspectives you might not otherwise find. We’ve put together a list of five podcasts that offer marketing insight from a wide array of industry innovators — who share their own stories along with tactics and advice to take your marketing efforts to the next level
Podcasts are a great way to learn new marketing ideas and get fresh perspectives on boosting your business, and we’ve compiled 10 more of the best podcasts for B2B marketers right here, following up on our recent list of “ 20 Podcasts To Elevate Your B2B Marketing ,” and “ Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain .” These podcasts offer marketing news and insight from the innovators behind some of the world’s top firms, as well as their own stories, plus tips and advice to take your marketing efforts to the next level. Whether it’s examining emerging trends in B2B marketing or heartfelt stories of life’s business and personal adventures, the hosts and guests on these podcasts have plenty to offer, and we’re certain you’ll find something that strikes your fancy.
Gaining insight, advice, and new perspectives from top B2B marketing industry leaders is an incredible way to help scale your marketing skills and efforts to new heights. And podcasts, which are exploding in availability and popularity , can be a fantastic medium for getting access to those talented and seasoned industry leaders. From the emerging B2B marketing trends to heartfelt stories of life’s great successes and bitter failures, there is so much we can learn by listening to people who have persevered and thrived.
The human voice can convey much more meaning through tone and inflection than the printed word ever can. It’s why millions of Americans sat, fixated, during the Golden Age of Radio – listening to everything from adventure, comedy and drama to classical music concerts, news and farm reports. As broadcast radio gave way to television, television to cable and cable relinquishing to the internet of everything, it comes as no surprise to content marketers that, spurred by technological advancements, broadcast radio has come full circle with podcasting and represents a new platform for storytelling
Social Media and the Holiday Shopper This recent infographic from Clever Girls Collective provides insights into social media-savvy women’s 2012 holiday shopping plans. Findings include: 93.3% purchased something because a blogger recommended it $515 is the amount the average US household will spend on gifts this year 75% say sale prices influence holiday purchasing decisions 3 Ways Podcasting Can Land You Customers Podcasting is quickly becoming a very popular means of creating online content