Google Ads quietly implements a powerful multimodal AI that improves Google’s ability to catch fraudulent advertisers.
Transform daily PPC execution with prompt templates designed for speed, clarity, and better performance. The post 20 AI Prompt Ideas & Example Templates For PPC (Easy + Advanced) appeared first on Search Engine Journal .
PPC accounts without scripts rely on luck, manual checks, and late alerts. Here’s why that’s a risk serious advertisers shouldn’t accept
Apple Ads inventory growth and reduced keyword control in Google AI Overviews define this week’s most notable PPC updates. The post PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews appeared first on Search Engine Journal .
Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance, and fewer implementation issues. The post Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money? appeared first on Search Engine Journal .
This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.
Standard Shopping gives marketers dependable control and clear intent signals when Performance Max’s automation doesn’t align with complex sales needs.
A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026. The post What Google’s 2025 Year in Review Tells Us About the Future of PPC appeared first on Search Engine Journal .
This PPC Pulse recap covers evolving AI Max match type dynamics, real-time retail performance signals, and Google’s expanding use of AI-generated ad language. The post PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset appeared first on Search Engine Journal
PPC Managers: Get the 2026 marketing forecast and discover how to optimize budgets and channels for effective campaigns before the new year! The post 2026 Marketing Forecast for PPC Leaders [Webinar] appeared first on Search Engine Journal .