Growing up, I wasn’t the type of kid who knew how to fix things. I wasn’t into cars or building tree houses and I couldn’t for the life of me figure out why my Discman kept skipping (yes, it was because I was moving)
Whether you are searching for the most effective keywords for a PPC campaign, optimizing for a blog post, or even creating content for your website, having data numbers will always give you the upper hand. But what key words should you focus on?
If you want to create PPC campaigns that convert, you need to understand how prospects think and what they’re searching for. Bidding on the right keywords will result in more clicks, but it also sets the stage for other important elements of your campaign: a persuasive ad and a high-converting landing page. If you don’t pay attention to user intent – their stage in the buying cycle and what they’re searching for – you could wind up with catchall ad and landing page experiences that speak to no one
I love SEO tools, which means I got really excited when I was asked to try out SimilarWeb.com on behalf of SEJ. I was given the Pro account to check the product out and I quickly realized that SimilarWeb Pro isn’t just an SEO tool; it’s actually like having a pair of x-ray goggles you hope your competition doesn’t know about. From the start, I was impressed with the amount of information you get just from their free feature on their landing page.
Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking forward to the more relaxed days of summer, and wondering how in the heck I can get away from my PPC campaigns this summer. It’s a pipe dream, I know,… Please visit Search Engine Land for the full article.
As of today, all users will see the Keyword Planner available in their AdWords accounts. Keyword Planner combines data from the Keyword Tool and Traffic estimator, both of which will be sunsetted in about 60 days. Users will need to log in to their AdWords accounts to access Keyword Planner
You may find the subject of this column a bit self-serving, since I am a conversion optimizer. Well, it is
Okay. It’s February
I’m back to writing my own controversial thoughts this month; although, if you didn’t check out the interview I did last month with Andrew Goodman and Matt van Wagner, you should, those are smart guys.