In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content shareable . What is a ‘share’?
It’s disappointing when you go into a campaign and there are high hopes of success but you fall short. You do your research and your preparation
We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon.
Pink and his team strive to change behaviors of people in common, everyday scenarios. The post 7 Principles for Changing Behavior from @DanielPink: #SXSWi 2015 Recap by @thebigdebowski appeared first on Search Engine Journal .
As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion?
It’s a question that marketers and designers ask themselves every day: What is the key to a conversion-based design? And the answer: As little design as possible.
In the world of search marketing, we are always trying to work out what exactly makes people tick in a variety of different situations—including online browsing, using social media networks, and most importantly for many marketers — the process of purchasing products or services. It is important to take into account the audience we are trying […] Author information Anna Francis Content Manager at My Social Agency Anna is the Content Manager at My Social Agency. She has worked in the digital industry for 3 years as a copywriter and social media specialist.