In their latest efforts to fend off a lawsuit from the US Department of Justice, Google is offering to split the part of the business that auctions and places ads on websites and apps into a separate company under the Alphabet umbrella.
The head of Google’s search spam fighting team, Matt Cutts, is in Washington DC this week, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that his company’s search results don’t require government regulation…. Please visit Search Engine Land for the full article.