Photo: David Meerman Scott One of the most coveted things a brand can earn is the emotional investment of their customers in the brand itself. That undeniable force that can make or break a business is why the Wall Street Journal bestseller, FANOCRACY – Turning Fans into Customers and Customers into Fans is a must read for marketers today. Co-authored by best selling author and international keynote speaker David Meerman Scott and his daughter Reiko Scott, Fanocracy was 5 years in the making.