A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting . So now that you’re building your customer base, let’s study how best to keep that very valuable base engaged. Remember, your existing customers are a constant stream of revenue
How are you recruiting new employees? Are you using job recruiters? If so, you know their finder fees are ridiculously high.
So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match , but how many of us are actually taking advantage of it? The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list
Some brands don’t target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key. Personalization is an important skill for any marketer to master, but it’s also quite a difficult one. There are just so many different ways it can go wrong.
There is no replacement for a sound organic optimization strategy. However, there are many ways that you can augment your organic strategy, including paid search tactics. Ultimately, your job is to ensure that prospective and current customers have a good user experience and can find the information that they need quickly and efficiently
Now when you enable AdWords conversion-based automated bid strategies in your Remarketing Lists For Search Ads campaigns, the predicted conversion performance of those remarketing lists will influence the bidding. Google announced on its Google+ page that remarketing list performance is now among… Please visit Search Engine Land for the full article
Retargeting is one of the most effective cross-channel strategies in 2014, which is probably why it was such […] Author information Murray Newlands CEO at The Mail Online Murray is Deputy Editor at Search Engine Journal, Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User’s Manual
As a B2B marketer or business owner, you drive traffic to your site via display advertising, e-mail marketing, social media promotions, PPC advertising, content generation, search engine optimization, and more.
In a recent interview from AdTech in New York City, ReTargeter’s Jimmy Aveningo gives some retargeting advice, talks about current trends in the retargeting industry, and looks to the future of ReTargeter, claiming that the company has some very exciting plans in the works. To find out more, watch the video below: These are some […] Author information Murray Newlands Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink.
In this episode of Search Engine Journal, Murray Newlands interviews Perfect Audience CEO Brad Flora about Perfect Audience’s dynamic retargeting tool and the ways in which affiliates are using it to drive traffic and conversions. Perfect Audience is a self-service ad retargeting platform that enables marketers to cookie their website visitors or their Email subscribers […] Author information Murray Newlands Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink.