The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions.
Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28. The post Has Amazon ended its Google Shopping campaigns?
Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network. The post Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type appeared first on Search Engine Land. Please visit Search Engine Land for the full article
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. The post Look Ma, no keywords! Phrase-free AdWords campaigns are here appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns. The post So many paid search campaigns, so little time. Here’s how to stay ahead of it all
Contributor Todd Saunders explores four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand, convert leads and keep people from feeling creeped out.
Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds. The post Bing Shopping ads updates include multiple images, product status reporting & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
The test features Google’s Showcase Shopping ads and traditional product listing ads on one result. The post Google tests showing two Shopping ad carousels on mobile appeared first on Search Engine Land. Please visit Search Engine Land for the full article
Price extensions are available in the US and rolling out to international markets this month. The post Bing Ads launches mobile price extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.” The post No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns appeared first on Search… Please visit Search Engine Land for the full article.