Is your paid search program under performing Do you need to find a way to decrease your CPA’s? These are the first steps you should take to improve performance. 1. Locate “Bleeder” KW’s Run a KW report for the last 90 days – Include conversions, CPA, and conversion rate Filter for KW’s greater than 2X your Author information Alexander Dao Alexander Dao is a Senior Manager at DataPop.com . You can follow him @the_dao_jones Twitter LinkedIn The post 3 Steps to Reducing Search CPA’s in Half! appeared first on Search Engine Journal