In the second to last Owned track session of Day Two, Bill Hunt, SES Advisory Board member and President of Back Azimuth Consulting, presented targeted strategies for increasing revenue through search keywords and social data mining. He stated that search keyword mining is directly related to social media, as social data can help you find out […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence