“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett – An online reputations can be made and broken very quickly – and by anyone. This fundamental branding fact applies whether an entity is considered almost religiously, as in the case The post Branding: Pay Less Proactively Rather Than More Retroactively appeared first on Search Engine Journal .