The post Why SEO & Influence are Critical to Pandemic Era Content Marketing appeared first on Online Marketing Blog – TopRank® .
As business customers with questions are ignoring tone deaf brand marketing (and tiring of Pandemic messaging too) they are increasingly in search of information more than ever. Trust Radius reports that some B2B tech categories are seeing anywhere from 194% to 613% increases in search driven traffic. Search engines are clearly positioned to deliver answers for buyers seeking answers, but where is the trust?
This session on influencer marketing and SEO is the first up for me on day one of Pubcon Florida , which has grown from a one day to a two day event. It’s easy to see why: The speaker line up is chock full of current smart search marketing advice from a great collection of expert practitioners. With moderation duties handled by Susan Wenograd @SusanEDub the speakers for this session included the dynamic duo of: Marcela De Vivo @marceladevivo from SEMRush Dixon Jones @Dixon_Jones from Majestic First up is birthday woman Marcela De Vivo.