Contributor Joy Hawkins points out GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it. The post Hooray! Google My Business descriptions are back appeared first on Search Engine Land. Please visit Search Engine Land for the full article
Better reviews would have meant 13,000 more local leads for businesses in the study. The post Study: Responding to reviews can improve paid-search conversion rates appeared first on Search Engine Land. Please visit Search Engine Land for the full article
Contributor Joy Hawkins isn’t sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp ads.
Contributor Jamie Pitman shows us why we should keep an eye on TripAdvisor and Facebook when trying to increase online reviews. The post Google’s growth in online local reviews continues to dominate, but… appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Businesses with physical locations need to strengthen their entities, says Columnist Adam Dorfman — doing so helps Google track customers and strengthen your findability. The post Why entities may power the future of location-based data appeared first on Search Engine Land
Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace.
Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace.
Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace.
Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace.
Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard. The post How do you optimize content for a voice-first world?