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How to Measure Changing Marketing Goals During a Crisis

Published on 2020/05/21 By admin

In recent months, I’ve been listening to Paramore’s song “Hard Times” a lot. Their 2017 hit talks about struggling to overcome challenging circumstances above ’80s-inspired new wave pop.

Meaningful SEO Metrics: 3 Ways to Approach Measuring Online Business Success #SESLondon

Published on 2012/02/23 By admin

What good is great content optimization and social media promotion without meaningful measurement? This session at SES London focused on three different perspectives towards measuring performance which were as relevant to any online marketing as they were to Search Engine Optimization