Contributor Kaspar Szymanski outlines reasons why submitting a spam report against a competitor practicing “blackhat SEO” can be another tool in your marketing arsenal.
Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts.
Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical. The post Law firms spamming Google My Business: Don’t trust your money or your life to them! appeared first on…
Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear. The post Private blog networks: A great way to get your site penalized appeared first on Search Engine Land
In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won’t die! The post 13 outdated SEO tactics that should terrify you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Beware: The Google News health section is now filled with a lot of hacked content and spam.
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. The post Google warns against misusing links in syndication & large-scale article campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
While more messages were sent, Google said they received less than half the 2015 number of user-generated spam reports in 2016. The post Google: We sent 9M web spam messages in 2016, more than double 2015 total appeared first on Search Engine Land. Please visit Search Engine Land for the full article
A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading
Contributor Joy Hawkins warns about the likely unintended consequences of Google’s impending shutdown of Map Maker, calling for the search giant to create more transparency. The post Why Google shutting down Map Maker should terrify SMBs appeared first on Search Engine Land