Tag Archive

Digital travel and SEO: how Skyscanner dominates the SERPs

Published on 2016/06/07 By admin

The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide figure more than $533 billion. Taken from PI Datametric Digital Travel Report, here are some stats on digital travel and SEO, as well a look at the organic search dominance of Skyscanner in this market.

Three early results of Google removing right-hand side ads

Published on 2016/03/29 By admin

About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search ads from the right-hand side . Apparently Google made this change based on years of testing

Google is removing all Right Hand Side Ads on SERPs worldwide

Published on 2016/02/21 By admin

As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP.

Search engine bias: an analysis from the index

Published on 2016/02/17 By admin

In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries , but what exactly is search engine bias? Search engine bias is the unfair skewing of results and it sits within the intermediary mechanism of search systems (see diagram below) and biases can be split into three parts: 1) Non-neutral search engine technology Years ago studies focused exclusively on search software. Soon people realised that the user interface is of equal importance to any algorithm, as this is the view we get of the system and our successful use of it

Is Google Spam-Free? A Case Study on Spam in SERPs by @cognitiveSEO

Published on 2014/07/01 By admin

No longer than one year ago, on June 11th 2013, Google, launched a new algorithm whose main purpose was to clean some very “shady” niches, such as “payday loans” or “buy Viagra”.

Understanding the Impact of Dwell Time on SEO by @neilpatel

Published on 2014/06/11 By admin

Being a smart SEO is not just about geeking out on technical details.

How Google Glass Will Change Search — And What It Means For You

Published on 2014/02/07 By admin

Last week, Google officially announced that Glass will be made available for purchase to the general public by the end of the year.

Free Tool ‘HowsThisLookin’ Allows Webmasters To Perform Remote Global Searches & View International Results Pages

Published on 2013/11/01 By admin

Those Internet marketers who work across multiple countries and languages may struggle with accurately tracking campaign performance in foreign countries. Webmasters can login to Webmaster Tools to filter search queries by country, but this doesn’t provide the full picture of what is..

Google Now Displays Google+ Hashtag Results in Search Queries by @wonderwall7

Published on 2013/09/26 By admin

Google now supports hashtag searches within Google+ from the search engine’s query result pages:

Study Determines Google+ Shares Have Little Impact on Search Rankings by @wonderwall7

Published on 2013/09/17 By admin

Eric Enge, co-author of The Art of SEO and a speaker at SES SF 2013 last week (here’s a recap of his AuthorRank session) just released Stone Temple Consulting’s study on whether or not Google+ shares alone can affect search engine rank. For the study, Stone Temple Consulting took three websites and had two unique pages […] Author information Kelsey Jones Search & Social Consultant at MoxieDot